Media Studies; Policy Management and Media Representation

COM 3029 Media Studies: Policy management and media representation Semester 2, 2012 I, the undersigned, hereby declare that this is my own and personal work, except where the work(s) and publications of others have been acknowledged by means of reference techniques. TABLE OF CONTENTS_______________________________________________________ Declaration 2 Introduction 5 1. MEDIA POLICY AND MEDIA REGULATION 5 2.1 The communication market 5 2.2.1 Liberalisation 5 2.2.2 Privatisation 5 2.2.3 Public enterprise 6 2.2 Internal regulation 11 2.3 External regulation 11 2.4.4 Freedom of the press in South Africa†¦show more content†¦An example of deregulation is the Press Council of South Africa (PCSA) which is a self regulatory independent body that regulates the press. 2.2.3 Privatisation of public tasks and services Privatisation of public tasks and services occurs when previous media which were owned and monitored by the state are now run by a private company. In South Africa, television production and broadcasting is provided by private companies such as DSTV, and ETV and are regulated by ICASA, a government body. The content of television however is handled by the BCCSA, which is a private body. Hence, television production includes both private and state owned companies. In Zimbabwe there is no independent body that regulates the media. There is however, the Broadcasting Authority of Zimbabwe (BAZ). BAZ is meant to operate along the same lines as ICASA, but it is exposed to direct political interference. BAZ is subordinate to the Ministry of Information who is the one who solely at his discretion determines whom and when to issue a licence, the Minister appoints the Board and not the public via parliament as is the case with ICASA, and retains the power to fire and suspend members of t he Board. 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A Simple Trick for Good Topics for Expository Essay Uncovered

A Simple Trick for Good Topics for Expository Essay Uncovered Expository essay writing isn't a tough task as it pertains from the center of the writer. There isn't anything like a decent expository essay example! The only thing we recommend to do before you begin working on your expository essay is to make a correct outline. It is just a simple reproduction of a material that anyone can learn. Good Topics for Expository Essay Secrets That No One Else Knows About There are dozens and dozens of compelling topics out there which can be meticulously explored, but choosing one that you're interested in would allow it to be a tiny bit easier and more fun. An essay is merely a string of thoughts which have been put in order to create a coherent idea. Expository essay is a superb means to educate your readers on any topic by only providing useful information without attempting to convince a reader to modify their beliefs. Good Topics for Expository Essay Options Writing your essay by yourself isn't always possible due to a number of constraints like time crunch, an emergency, etc.. In an expository essay, you're attempting to spell out how something works or why you think that it's a superb idea. The second advice is to choose something which isn't too wide. Hurry up to complete an essay order form at the website and forget about worries! Every essay has an identical structure, and you may never fail if your paper has a good introduction, a coherent principal body and a concise conclusion. To begin with, a quick explanation of the game needs to be written. So, here are a number of parts of advice to earn the procedure for composing a great expository essay simpler. Write an adequate introduction and you're off to an excellent start. Once you have done that, start looking for some more information concerning the topics and when you could be certain that the very first topic on your list satisfies you, start planning your essay. Locate the trustworthy information for the essay topic you will work on. If you're assigned to write on expository topics and don't understand how to start or don't have any opportunity to do this by yourself, place an order on the Order Page. All these types of writing provide sufficient details on this issue in easy to know the logical purchase. Writing about social topics isn't a simple endeavor, because many social issues give more than 1 perspective, and occasionally it's hard to locate a proper definition of a chosen topic. Expository essays have to analyze a specific issue and supply information about the means of analyze (for instance, statistics). Needless to say, there are different topics, so in case you haven't found something you want, you need to do more research. For a great expository essay about politics and history find some great academic resources to utilize for your research and make certain that you can depend on them. Facts, Fiction and Good Topics for Expository Essay Writing these sorts of essays is imperative for everybody, not just students. For most students, a thesis is the most difficult section of an essay to write. Don't forget that such sorts of essays are extremely wide-spread at educational facilities of all levels and you will likely have such assignments frequently. Expository essa y is a kind of paper that's super common for all degrees of education. Good Topics for Expository Essay Fundamentals Explained Write an essay about where you mean to go. Make sure you have sufficient available sources for writing an expository essay on specific topic. You won't ever locate any bit of your essay online, as we always check the papers on the ideal plagiarism detector. Check with your expository essay outline and stick to the expository essay format in writing the remainder of your paper. Creating an effective essay of this kind might seem to be a harder task in contrast to other essays. After you've decided on an expository essay topic, you will most likely need several suggestions about how to organize the procedure for writing. Check if paragraphs are positioned correctly and ensure that there are good transitions. Now as you understand what an expository writing is, allow me to suggest you numerous topics that could inspire composing a fantastic expository essay. You cannot begin writing an essay without a sharp clue about what things to write. Writing a great expository essay isn't difficult whatsoever. The exact first step in writing an interesting expository essay is to decide on an excellent topic.

Importance Of Integrated Marketing Communication †Free Samples

Question: Discuss about the Importance Of Integrated Marketing Communication. Answer: Blog background The blog is on the importance of integrated marketing communication for different organisations across the globe. This blog would establish an understanding of the importance of IMC with the help of two highly reputed organizations Coles and Woolworths in the retail industry in Australia. Integrated marketing communication is something, which has helped both the organization serve their purpose. Theoretical concept of IMC Integrated marketing communication is a process using which organisations deploy various traditional and non-traditional branding resources to maintain the earned reputation (Yeshin, 2012). In other ways, it can be considered as a weapon that each reputed brand use to establish or re-establish its image in the market. In the contemporary world, it has become a quintessential part of firms across the globe. They use various new and unique strategies to redefine the market competition. Integrated marketing communication is like a never dying asset, which keeps on generating different strategy using which reputed brands enhance their customer base. This is necessary also for an incrementing revenue generation. Integrate marketing communication can be with the help of various strategies; however, it entirely depends on two factors such as traditional IMC and non-traditional IMC. Traditional IMC is a set of different marketing modes, which are well proven by the success it generated to it s possessing company. However, non-traditional IMC is entirely a different approach. It has similar purpose; however, it differs in its nature (Percy, 2014). For example, Woolworths rarely relies on offering cheapest products. It indeed offered quality products with some occasional discounts. On contrary to this, Coles has used lower prices as its strategy to attract the interest of the customers. IMC of Woolworths Woolworths does use IMC through various modes to maintain its competitiveness. They have continually been involved in various innovations, which they have implemented for redefining the market competition and wining a significant customer base. They had offered discounts to their customers on their recharge at the petrol pump. They have also used various social media platforms and newsletters to promote their products. They distribute gift cards as well. Offering discounts on the products is one of their weapons that they use to twist customers to their favour. One of the better moves, which the company has used, is doing investments on loyalty card. This has helped the company get data on their customers, which is very necessary to understand their needs. Woolworths in particular has understood the requirements of its customers perfectly. With the help of data of their customers, Woolworths was able to understand the requirements of its customers, which is why it works closely with its suppliers to ensure a quality production (Arli et al., 2013). Nevertheless, it is very important to have data on the customers needs. It really helps reputed companies strategise things appropriately to produce customer centric products to yield maximise success (Kumar Reinartz, 2012). IMC of Coles Coles is another big name in the retail sector, which along with Woolworths form a duopoly in the Australian Market. Their integrated marketing communication had revolved around lower prices for the products. They have advertised such strategy with some attractive slogans such as why pay more, Extra Value for You and Me etc. They have also smartly tried to capture the feedbacks of their customers by arranging interactive campaigns wherein customers can share their feedbacks such as factors that encouraged them for shopping etc. Unlike Woolworths, they went this way and tried to capture the valuable data on the participated customers. They did so to understand the needs of their customers and to offer them accordingly. This is necessary as well, because hitting the known zone would provide better responses. Apart from capturing the valuable data, Coles has various other promotional schemes as well such as flybuys loyalty and rewards program. These programs of Coles have approximately around 5.5 million active users in Australia. The program was even judged as one of the most effective programs of its kind. They also target festive seasons and do extensive promotions during such times. They do promotion during Christmas and New Year, which is indeed a potential opportunity for retail market (Keith, 2012). Conclusion Integrated marketing communication has now become an important tool for the different organizations across the globe. Various traditional modes are available there such as advertisement on the online media platforms, PR event, advertisements on the Televisions, and advertising in magazine. Non-traditional ways of IMC are limitless, which different companies use according to their strategic capabilities as such used by Coles and Woolworths. References Arli, V., Dylke, S., Burgess, R., Campus, R., Soldo, E. (2013). Woolworths Australia and Walmart US: Best practices in supply chain collaboration.Journal of Economics, Business Accountancy Ventura,16(1). Keith, S. (2012). Coles, Woolworths and the local.Locale: The Australasian-Pacific Journal of Regional Food Studies,2, 47-81. Kumar, V., Reinartz, W. (2012).Customer relationship management: Concept, strategy, and tools. Springer Science Business Media. Percy, L. (2014).Strategic integrated marketing communications. Routledge. Yeshin, T. (2012).Integrated marketing communications. Routledge.

Little Women By Louisa May Alcott (1832-1888) Essays -

Little Women by Louisa May Alcott (1832-1888) Little Women by Louisa May Alcott (1832-1888) Type of Work: Sentimental, life drama Setting A small New England town; mid 1800s Principal Characters Mrs. March ("Marinee"), mother of four daughters Mr. March, her husband, and army chaplain in the U.S. Civil War Meg, their 16-year-old daughter Jo, 15, wants to be an independent writer (and serves as the novel's narrator) Beth, a frail girl of 13, the "heart" of her family Amy, 12, the beautiful pampered youngest daughter Theodore Lawrence (Laurie), the boy who moves in next door Story Overveiw The upcoming Christmas looked like it would be a bleak affair to the four March girls. With their father at the Civil War battlefront, and their saintly mother, Marmee, as they called her, working to support her family, the holiday would be void of many of its traditional pleasures. With the dollar Marmee said they might spend, the girls each settled on buying simple gifts for their mother and for the Hummel family down the road; and receiving, in kind, surprise treats of ice cream and bonbons from rich old Mr. Lawrence next door. The girls resolved to face life as Pilgrims, to overcome their weaknesses, and be "good little women" by the time their father returned. The oldest, Meg, determined to enjoy her work more and fret less about her looks. The tomboy, Jo, pledged to better control her temper, upgrade her writing abilities and develop feminine qualities. Amy desired to be less selfish and less vain concerning her beautiful golden hair. Everyone believed Beth, the home-body, to be perfect, but she earnestly prayed to overcome her fear of people. The girls labored for the next year to acquire these qualities, with much success and occasional failure. At year's end, Meg confidently and excitedly attended a fashionable New Year's dance. She talked Jo into accompanying her, but Jo didn't care much for "girls or girlish gossip," and felt as much out of place as a "colt in a flower garden." Running from a prospective dance-mate, Jo hid behind a curtain. But she wasn't the only bashful one. To her surprise, there she met little Theodore Lawrence, or "Laurie," as everyone referred to him, the new next-door-neighbor boy. Awkwardly, they introduced themselves, but as they peeped through the curtain together, gossiping and chatting, they soon felt like old acquaintances. A lifelong friendship was formed. Laurie had been orphaned as a baby and now lived with his crusty Grandfather Lawrence in his great mansion. In the March family, Laurie found a circle of sisters and a mother he never knew; and they found, in him, a brother and a son. Through that year, the girls learned to be happy in their work. Meg, by spending two weeks at the estate of a wealthy girl friend, discovered how wonderful her own home life was, even if her family was poor. Jo detected that she was not the only one struggling with outbursts of anger. Much to her amazement, her mother also possessed a hidden temper. This knowledge helped Jo believe she could, with effort, control hers. After all, her great wish was to become a famous romance writer; reaching that goal would require discipline. Jo's romantic novels were soon published. Amy continued to grow more beautiful, but also came to understand the need for humility. After being embarrassingly reprimanded before the whole school, she began to understand that "conceit spoils the finest genius." And Beth remained extremely shy, but was still the heart and joy of her family. Everyone, especially Jo, came to gentle Beth for comfort. One winter day, a telegram arrived from the war department: Mr. March was critically ill. Heartsick by this news, Marmee felt she needed to be with her husband. With no money to spare, Joe offered to sell her only vanity - her long, flowing chestnut hair. The sacrifice, though tearfully made, brought twenty-five dollars, and financed the trip. Mr. Lawrence sent along John Brooke, Laurie's tutor, to assist Mrs. March in her journey. Both Mr. and Mrs. March grew to be very fond of John - and he, in turn, became very fond of Meg. Back at home, dark days were to visit the little women. Patterning herself after her mother, Beth continued to care for the large, impoverished Hummel family. One night she returned home depressed and crying. She had just held the Hummel baby in her arms as he died of Scarlet Fever. Beth also contracted the fever, becoming much more infirm than anyone expected. It was a somber time for all, as she hovered near death. Fearing the worst, the girls finally telegraphed their mother of Beth's deteriorating

Eve of american revolution essays

Eve of american revolution essays Prior to the beginning of the Revolution the Americans started to develop a sense of their own individualism and unity. They went through a huge extent by overpowering Britain during this period. We see how the Americans developed themselves by events such as Edmund Durkes notes for speech in parliament, Richard Henrys letter to Arthur Lee, Mather Byles note and Hector St. John Crevecoeur letter. The Americans were going from a stage of Empire to Independence. On February 3rd 1766, Edmund Burke had stated in Notes for Speech in Parliament that America should be more governed towards the way Britain is governed. During this time the Americans were underpowered to Britain. This lead to an identity problem that the Americans were facing. It played an enormous role in the colonists battle for independence, and paved the road to revolution. However through a grate amount of hardships the American colonist were able to move across the ocean into the woods and deserts of America the images of the British constitution, according to Edmund Burke. Richard Henry Lee wrote a letter to Arthur Lee on February 24th, 1774. America did not have any desire at first to separate from Britain. However the colonists wanted the independence that they had had while England was bust fighting in the Indian War. As Richard Henry Lee stated in the letter written to Arthur Lee, North America is now most dimly united and as firmly resolved to defend their liberties ad infinitum against every power on Earth that may attempt to take it away. Eventually the American colonies were able to brake free and received the independence they truly wanted. During 1707-1788 the Famous Mather Byles: The Noted Boston Troy Preacher, Poet and Wit. A part of the letter that Mather Byles wrote to the Nathaniel Emmons was, which is better, to be ruled by one tyrant 3000 miles away, or 3000 tyrants one mile a...

Otto Von Bismarck, Iron Chancellor Who Unified Germany

Otto Von Bismarck, Iron Chancellor Who Unified Germany Otto von Bismarck (April 1, 1818–July 30, 1898), a son of the Prussian aristocracy, unified Germany in the 1870s. And he actually dominated European affairs for decades through his brilliant and ruthless implementation of realpolitik, a system of politics based on practical, and not necessarily moral, considerations. Fast Facts: Otto von Bismarck Known For: Prussian aristocrat who unified Germany in the 1870sAlso Known As: Otto Eduard Leopold, Prince of Bismarck, Duke of Lauenburg, Otto Eduard Leopold Fà ¼rst  von Bismarck, the Iron ChancellorBorn: April 1, 1815 in Saxony,  PrussiaParents: Karl Wilhelm Ferdinand von Bismarck, Wilhelmine Luise MenckenDied:  July 30, 1898 in Schleswig-Holstein,  GermanyEducation: University of Gà ¶ttingen (1832–1833), University of Berlin (1833–1835), University of Greifswald (1838)Honors: Bismarck was a hero to German nationalists, who built numerous monuments honoring him as the founder of the new  ReichSpouse: Johanna von Puttkamer  (m. July 28, 1847–Nov. 27, 1894)Children: Marie,  Herbert, WilhelmNotable Quote: Anyone who has ever looked into the glazed eyes of a soldier dying on the battlefield will think hard before starting a war. Early Years Bismarck started out as an unlikely candidate for political greatness. Born April 1, 1815, he was a rebellious child who managed to attend university and become a lawyer by the age of 21. But as a young man, he was hardly a success and was known for being a heavy drinker with no real direction in life. From Atheism to Religion In his early 30s, he went through a transformation in which he changed from being a fairly vocal atheist to being quite religious. He also married, and became involved in politics, becoming a substitute member of the Prussian parliament.​ Throughout the 1850s and early 1860s, he advanced through several diplomatic positions, serving in St. Petersburg, Vienna, and Paris. He became known for issuing sharp judgments on the foreign leaders he encountered. In 1862 Prussian king Wilhelm wanted to create larger armies to effectively enforce Prussia’s foreign policy. The parliament was resistant to allocate the necessary funds, and the nation’s war minister convinced the king to entrust the government to Bismarck. Blood and Iron In a meeting with legislators in late September 1862, Bismarck made a statement which would become notorious: â€Å"The great questions of the day will not be decided by speeches and resolutions of majorities...but by blood and iron.† Bismarck later complained that his words were taken out of context and misconstrued, but â€Å"blood and iron† became a popular nickname for his policies. Austro-Prussian War In 1864 Bismarck, utilizing some brilliant diplomatic maneuvers, engineered a scenario in which Prussia provoked a war with Denmark and enlisted the help of Austria, which derived little benefit itself. This soon led to the Austro-Prussian War, which Prussia won while offering Austria fairly lenient surrender terms. Prussia’s victory in the war allowed it to annex more territory and greatly increased Bismarck’s own power. The Ems Telegram A dispute arose in 1870 when the vacant throne of Spain was offered to a German prince. The French were concerned about a possible Spanish and German alliance, and a French minister approached Wilhelm, the Prussian king, who was in the resort town of Ems. Wilhelm, in turn, sent a written report about the meeting to Bismarck, who published an edited version of it as the â€Å"Ems Telegram.† It led the French to believe that Prussia was ready to go to war, and France used it as a pretext to declare war on July 19, 1870. The French were seen as the aggressors, and the German states sided with Prussia in a military alliance. Franco-Prussian War The war went disastrously for France. Within six weeks, Napoleon III was taken prisoner when his army was forced to surrender at Sedan. Alsace-Lorraine was overtaken by Prussia. Paris declared itself a republic, and the Prussians besieged the city. The French eventually surrendered on January 28, 1871. The motivations of Bismarck were often not clear to his adversaries, and its commonly believed that he provoked the war with France specifically to create a scenario in which the South German states would want to unify with Prussia. Bismarck was able to form the Reich, a unified German empire led by the Prussians. Alsace-Lorraine became an imperial territory of Germany. Wilhelm was declared Kaiser or emperor, and Bismarck became chancellor. Bismarck was also given the royal title of prince and awarded an estate. Chancellor of the Reich From 1871 to 1890 Bismarck essentially ruled a unified Germany, modernizing its government as it transformed into an industrialized society. Bismarck was bitterly opposed to the power of the Catholic Church, and his kulturkampf campaign against the church was controversial but ultimately not entirely successful. During the 1870s and 1880s, Bismarck engaged in a number of treaties which were considered diplomatic successes. Germany remained powerful, and potential enemies were played off against each other. Bismarck’s genius lay in being able to maintain tension between rival nations, to the benefit of Germany. Fall From Power and Death Kaiser Wilhelm died in early 1888, but Bismarck stayed on as chancellor when the emperor’s son, Wilhelm II, ascended to the throne. But the 29-year-old emperor was not happy with the 73-year-old Bismarck. The young Kaiser Wilhelm II was able to maneuver Bismarck into a situation in which it was publicly stated that Bismarck was retiring for reasons of health. Bismarck made no secret of his bitterness. He lived in retirement, writing and commenting on international affairs, and died in 1898. Legacy The judgment of history on Bismarck is mixed. While he unified Germany and helped it become a modern power, he did not create political institutions that could live on without his personal guidance. It has been noted that Kaiser Wilhelm II, through inexperience or arrogance, essentially undid much of what Bismarck accomplished, and thereby set the stage for World War I. Bismarcks imprint on history has been stained in some eyes as the Nazis, decades after his death, attempted at times to portray themselves as his heirs. Yet historians have noted that Bismarck would have been horrified by Nazis. Sources Otto Von Bismarck Ohio.edu.â€Å"History - Otto Von Bismarck.†Ã‚  BBC.â€Å"Otto Von Bismarck Quotes.†Ã‚  BrainyQuote, Xplore.

To make a lasting contribution in the media field Essay

To make a lasting contribution in the media field - Essay Example This shortage affects Middle East itself and affects the other nations who are involved in the region. The shortage of mentors and researchers will hinder the media aspirants to pursue the study. I planned to be skilled in Middle East media issues for such expertise is in urgent need. I foresee myself doing further researches, teaching and consulting work related to the media field. By pursuing PHD, I can now help my country by mentoring those who have great interest in the field of media and journalism and I am sure that your university will be the best place to help me achieve my goals. In my application for this studentship, I wanted to focus on "News Media and the Dynamics of Terrorism". I am confident that my academic background and job experiences are few of the many factors which will help me succeed in doing this research. First of all, I have the appropriate academic background and professional experience in the news editing, writing and analyzing. I have a 5 year experience in a newspaper and magazine company. I have also taken up master's education focusing in Media Production which is a scholarship granted to me by British Council. The background of my education alone gives me enough competence to deal with the researched subject which is to analyze and understand the audience reaction towards the "influence of news coverage to the general publics understanding of terrorism". Beside that, being a journalist from Middle East gives me a significant knowledge about the cultural dimension of the subject in which the research questions will be answer in full understanding of all related factors to the subject. My experience as an editor of the international and local news at the first page gives me an opportunity to learn more and do investigative reports on different topics Being born and raised in Arabic and Islamic country will help me in researching the "news coverage's influence on attitudes towards terrorism among subcultures understanding." Being a native in Arabic language, I can communicate to these communities effectively which is mainly Islamic "Pakistani" and Arabic communities residing in UK and consequently, I will be able to formulate a better solution to integrate them in the society. Methodology Along with consulting and direction from the project supervisor and after doing a deep theoretical research on the project, I plan to answer the project questions by using more than one research techniques. This research should be conducted in different stages and rolling the ball will motivate and extract publics' opinion toward the issue related to the subject. Surveys, questionnaires and interviews will be conducted to know the audience reaction and attitude toward the news coverage related to the terrorism news. These Surveys, questionnaires and interviews will encompass samples of the public audience and subculture sympathizers' audience. Random survey results will be representing the point of views of different types of correspondents. Interviews to media personalities like editors, producers and anybody related to media and communication industry will also be first-hand providers of information about many factors related to the

Human relationship Essay Example | Topics and Well Written Essays - 750 words

Human relationship - Essay Example Collaboration should be viewed as an opportunity to build bridges rather than working against one another. Trust and respect are vital to positive collaboration because these values remove any doubts or fears one side may have about the other. While collaboration works well between differing parties, it can also be highly successful within a single team. Instead of discussing individual needs, a greater focus needs to be on the team as a whole. Flexibility is absolutely necessary to make this happen because it is usually not possible for everyone to get what they want, but that does not mean that they have to feel disappointed. One example of collaboration is when two departments need to work together on a construction plan for a new property. All of the wants and needs should be included in the plans, but if there are any conflicts then they should be resolved through collaboration. It may be that one department has to give something up but can also be accommodated in another area to make up for it. Teamwork occurs when a group of individuals are committed to achieving a goal or objective for the betterment of the team as a whole. Unlike collaboration, which often involves two conflicting parties, teamwork is much more suitable to a group environment where everyone is hopefully on the same page. One thing that makes teamwork distinctive is that each group member has a role and responsibility to carry out. One advantage of teamwork over individual work is that with groupthink it is possible to come up with more robust and complex solutions to problems. Teamwork requires each group member to buy-in to the ideals of the team and develop a common understanding. Rules and regulations do not need to be defined in a formal manner because each member should know the boundaries. All successful teams have at least one person in a leadership role, whether that is well-defined or loose. Above all, the team leader is expected to

Evolution Of Female Sexual Identitity Essay Example for Free

Evolution Of Female Sexual Identitity Essay Female sexuality and their sexual identity is categorically becoming less â€Å"straight†. Emerging expressions of human sexuality in females once considered â€Å"abnormal† like bisexuality and bi-curious behavior- specifically in Americans under the age of 40, have gone from a shaming `closeted` behavior, to significantly more `normal` and overt. This paper will discuss the evolution of female sexuality from the 1950s to the present as perception and expression of female sexuality underwent significant undermining and rethinking in the past half decade. The paper relied on various sources that documented this â€Å"emergence† to support the above-mentioned thesis. Human Sexuality   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Britannica Online defines sexuality as human tendencies and behavior associated with sexual arousal. It is how humans express sexual sensation and intimacy and is largely influenced by biological/physiological circumstances, societal attitudes towards sexual behavior, and one’s leniencies and/or psychological make-up.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   A person’s anatomy can only set so many boundaries on one’s sexual behavior. Many variations in human sexuality occur through a person’s upbringing and habituation. Cultural differences often instigates enormous variations as a certain sexual behavior may be considered taboo or deviant in one society while others may consider the same behavior to be perfectly acceptable and healthy.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Sexuality includes under its wide umbrella discussions aside from actual physiology other topics such as those on gender, sexual orientation, personal acceptance of sexuality (how we view our sexuality which may differ from our actual physiology), sexual dysfunctions, sexual activity, social sexual structures (marriage, morality, and legal aspects), sexual misconduct, sex in the media and sex education as well as research on sex and sexuality among others. Throughout history, every aspect of human life has allocated a generous portion to sexuality. There are always laws, in every society and in every era as to how sexual behavior is to be enacted. Sexuality and societies views towards it have changed continually throughout the ages. Human sexuality has many aspects to it; defining who, what when, where, why, and how we are to express sexuality. Human physiology has an enormous effect on our sexuality. Genetics decides how the rest of human life will be played out. A person’s sex will have innumerable consequences during the course of life. Many factors determine the sex of a person. Hormonal changes during pregnancy, the time of conception, even temperatures dictate the sex of an unborn baby. Human physiology, culture, and preference, as well a variety of other factors makes certain forms of sexual expression possible. Society plays an equally immense part on human sexuality. Social norms affect how sexuality can be expressed.   Sexuality is part of human social environment, guided by rules of behavior. Society is, in parts large or small, responsible for the way a person’s self schema, self-esteem, self-efficacy, among others. Gender is a function of a person’s social milieu and it must be noted that cross-cultural differences in behavioral attributes towards sex thus, differing effects on gender. The cultures to which we belong dictate our sexual behavior throughout life. Human sexuality is in a great part a function of the cultural norms of our societies; such as customs regarding marriage, homosexuality, and self-eroticism, among others. Often these norms are dictated by politics and religion, etc. Subcultures are formed when an individual’s sexuality dissents from the conventions of the local culture. Because culture dictates what is proper in bed many sex issues are taboos conceived by society. Feedbacks from the society around us at large exert a great influence on sexual behavior and to some extent even sexual performance. The possibility of an unfulfilled sexual desire because of cultural influences as to what is right and wrong happens as a result of the lack of communication. Also education on sexuality and health plays a part in the proper and healthy expression of sexuality. Changes in how women expressed themselves have gone through a significant change over the years following WWII. Sexuality in females and how they identify themselves sexually is now more open to the fluidity of sexual expressions. Female Sexuality The world shifted from valuing women equally with men to a patriarchal society that gave less and less premium on the female population and their significance in human civilizations. According to Francoeur et. al. in Female Sexuality: Challenging Cultural Repression, human cultures   experienced this change in an Axial period as early as the first millennium. This occurred in three separate geographic locations: in China; India and Persia, in the Eastern Mediterranean (Israel and Greece). â€Å"The transformation consisted of a shift from being a female dominated consciousness to a male-dominated, individualistic consciousness†¦Ã¢â‚¬  Society changed from a mythical, collective, ritualistic culture to a more rigid, analytical, and rational one (Pastoetter, 2004). Women and their roles as well as their power and place in civilization gradually changed and eventually, the shift to a male-centered world due mainly to factors such as: the rise of a patriarchal, monotheistic Judaism, Islam and Christianity. Women began to take secondary positions to men until they have come to be considered secondary to males and even lesser individuals; a source of evil and corruption. The Second Axial period is the one we are going through right now. This is according to theologian Ewert Cousins(1981). Centuries old forces are building up and soon according to cousins, we will reach a point where society will have to set up a new equilibrium point. Friendship-pleasure based values are now gradually gaining momentum over heterosexual-coital-procreative values. However, to achieve more gender-equal societies, we must be able to first understand and solve issues of the repression of female sexuality worldwide. It is no secret that various forms of repression exist in societies worldwide in varying degrees as potential and actual damage. In their study, Francoeur et. al. (Female Sexuality: Challenging Cultural Repression), they discuss in Part 1, 12 years worth of sexological research showing that women in a lot of places worldwide are being sexually repressed and they hardly derive pleasure from their relationships. Examples of repression are prohibitions on talking or acknowledging sex, sexual needs and preferences even when talking to a spouse. The second part dealt with restrictions to loveplay such as female genital mutilation. Repression and lack of sexual gratification is a probable reason why many women are now found to be masturbating, cheating on their husbands, or seeking gratification from same sex relationships. Masturbation is a topic that is controversial with men but exponentially more so for women. According to, it was found out in research that over 95% of all men have masturbated and surprisingly an enormous percentage of women at 89% also practiced self-eroticism. The practice of masturbation is a constant source of shame and ridicule even for men despite of the mounting number of studies that disprove the myths surrounding self-stimulation; even the researches that prove that masturbation is indeed a physically as well as psychologically healthy practice isn’t gaining much acceptance (Vause, 2004). In more liberal societies, female masturbation raises the question of why they do it and the reverberant answer is that, they are not getting enough sexual gratification from their sexual partners. Unfortunately, in spite of sexual fulfillment being healthy for partners, sexual double standards, sexual repression, and centuries of bad rep stifle women’s efforts to achieve fulfillment either through their partners or by doing it themselves (Vause, 2004). Another possible repercussion of the repression that women are getting even in this day and age is, especially for married women, to seek an outside â€Å"source† of sexual pleasure; outside meaning extra-marital. Adultery among married, â€Å"Christian women†, was recorded by Michelle Langley, in Womens Infidelity: Living in Limbo: What Women Really Mean When They Say, Im Not Happy,† as cited in â€Å"In Search of Intimacy; Wandering Wives† by Sybil C. Mitchell. The ten-year study shows women are as much prone to cheat on their spouses as their husbands are. In fact she goes further by adding that it may even take a lot more effort for women, who are by their nature just moving into their sexual prime, than men who by the time they 30 are slowly moving off of their sexual peak. It is remarkable to note though, the different treatments that society has given in view of men and women’s infidelities. Even in indiscretions/sin men are less likely to be persecuted (sometimes they are even glorified for it), than women (Mitchell, 2005). What women have to realize is that the affair or string of affairs is indicative of something more deeply seated in her, said Taylor. A woman feels a deficiency within herself. And certainly, there may be issues that both the husband and wife need to deal with together. Said an Christian minister, Elder Anthony Taylor (Mitchell, 2005). Another emerging trend in female sexuality from the 50s to the present is the rise of homosexuals (lesbians), Bisexual, and bi-curious women. Considered part of the wide rubric of human sexual variation, the three above-mentioned categories have recently enjoyed a lot of limelight with all the kissing on national TV and in bars all over the metro. Homosexuality is an increasingly familiar phenomena nowadays and not just with gay men,; the population of women who are exclusively attracted to another woman in all aspects of human personality. Another emerging trend is the Bisexuals. According to the pioneering study by Alfred Kinsey, human sexuality is not black and white, straight or gay; rather, he believes it is a continuum. His findings show that although there is a pronounced polarization of sexuality as either exclusively heterosexual or homo sexual, there is also a significant part that is in-between. Kinsey model was drastically improved upon by Fritz Kline’s Sexual Orientation Grid that had the bisexual option. Although, disputes still rage as to the acceptability of bisexuals in established social groups that include even homosexuals. The debate about what qualifies as bisexual still rages on and though some say that it is only the stepping stone to homosexuality, others argue that it is indeed a distinct possibility that a person may be able to relate to both sexes (Fairyington, 2005). In the paper, The Vagina Dialogues; Bi-curious women are here but not quite queer. Welcome to the new Lesbian Chic, the authors discussed a new breed of women who are straight but are kissing and groping even having sex with other women. They are not bisexuals, nor are they exclusively homosexual. They are called Bi-curious women. According to studies a large number of women involved in these kinds of relationships tend to do it for the viewing pleasure of a man while others contest simply liking the act as the primary reason for their involvement. At any rate, these women occupy an even more controversial status than bisexuals as even the lesbian community is â€Å"getting tired† of girls who want to try kissing another girl (The Vagina Dialogues; Bi-curious women are here but not quite queer. Welcome to the new lesbian chic, 2005). In many clubs like the Axis Club in Phoenix, many â€Å"lesbian† couplings are sighted. In fact, it is so common in bars like this that you almost expect them. Homosexual or girl-to-girl activity is often seen in pornography targeting men (The Vagina Dialogues; Bi-curious women are here but not quite queer. Welcome to the new lesbian chic, 2005). In conclusion, it safe to note that indeed, times are changing and with it so are the views and practices â€Å"behind closed doors† especially as it relates to women. New trends in a sexually dichotomous society such as America are emerging and the rest of the world is taking the hint. Endnotes: â€Å"Call them bi-curious. These women dont come out so much as try it out think Anne Heche, not Ellen DeGeneres. Men are in their past; men may be in their future. But for the moment, theyre hooking up with a woman, and its cool. Dabbling isnt particularly new. Straight women slept with other women long before June Miller taught Anaà ¯s Nin a thing or two. And female college students have long expressed their heightened consciousness by shagging their roommates. (Theres even a term for that: Lesbian Until Graduation, a.k.a. LUG.) But this is different. Ask an Arizona State University student today which of her friends has kissed another girl, and she may well fire back, Which one hasnt? When Pepper Schwartz, a sociologist at the University of Washington, wrote Sex and the Yale Student in 1971, the topic of bi-curious couplings never even came up. That would be impossible today, she notes. A pair of cute blond lesbians, Lauren Levin and Lauren Blitzer, has inked a deal to write a book called Same Sex in the City: So Your Prince Charming Is Really a Cinderella. It hits stores next spring. Its not underground anymore. It would have been unthinkable for the girls of Beverly Hills, 90210 to jump into bed together, but when Marissa and Alex did it last year on The OC, no one even feigned surprise. It was scandalous when Ellen came out; it was just another piece of celebrity gossip when she started hanging with the once-married Portia DiRossi. And so just like that, Jen Sincero found herself landing smack in the middle of the zeitgeist. The Straight Girls Guide made it to number 7 on the Los Angeles Times best-seller list. Sinceros Website started getting 8,500 hits a day. And Sincero began teaching workshops to girls who want to learn more, including one next week at Phoenixs MADE Art Boutique. The workshops almost always sell out. Even Sincero is shocked by that. These are people who not only want to have this taboo sex, but theyre willing to show up in public and admit it! she exalts. The reason for that is simple enough: Sex between two women isnt taboo anymore. Instead, its become so damn trendy that its changing the way we understand feminism, gay rights, and even human sexuality itself. (The Vagina Dialogues; Bi-curious women are here but not quite queer. Welcome to the new lesbian chic, 2005) † â€Å"Why is it so hard for us to wrap our minds around bisexuality? Our cultural struggle to conceptualize bisexuality stems in part from the freighted history of the term. When it first appeared in a dictionary in 1824, bisexual referred to people possessing the characteristics of both sexes, now referred to as intersexuals (or, popularly, as hermaphrodites). In the mid-1860s, Karl Heinrich Ulrich postulated that men who have same-sex desires have female souls trapped inside male bodies. Subsequent sex researchers argued that people who desire their own sex have an inverted gender identity. From this sort of logic it was deduced that bisexuals are psychosexual hermaphrodites. Freud upended the conversation on bisexuality beginning in the early 20th century when he used the term in the modern sense and hypothesized that all people are initially bisexual before a fixed, usually hetero-, sexual identity takes hold. Basing his theories upon contemporary ideas, later discredited, as to the biological bisexuality of the fetus, Freud hypothesized that everyone had a primary and innate bisexual disposition with respect to sex-object choice. But instead of arguing that bisexuality might be a normal manifestation of this inherent predisposition, Freud went on to spin an account of normal human development whereby same-sex desires are repressed or sublimated and heterosexual ones allowed to arise, relegating homosexuality and bisexuality to exceptional states that develop as the result of a series of psychological malfunctions.† (Fairyington, 2005) Reference: Fairyington, S. (2005). Bisexuality and the Case against Dualism. The Gay Lesbian Review Worldwide. Mitchell, S. C. (2005, Dec 17-Dec 21, 2005). In Search of Intimacy; Wandering Wives. Tri State Defender. Pastoetter, R. T. F. R. J. N. B. O.-O. J. (2004). FEMALE SEXUALITY TODAY: Challenging Cultural Repression. Cross Currents, 54(3), 55. The Vagina Dialogues; Bi-curious women are here but not quite queer. Welcome to the new lesbian chic. (2005, Sep 15, 2005). The Phoenix New Times. Vause, M. (2004). Doing IT Ourselves; FEMALE MASTURBATION PAST AND PRESENT. Charlottesville: Spring/Summer 2004.

Religious Figures Who Defied Reason Through Faith: Saint Bernadette of Lourdes :: Essays Papers

Religious Figures Who Defied Reason Through Faith: Saint Bernadette of Lourdes Saint Bernadette of Lourdes is not originally one whom the people of her time would expect to become a religious figure that could see holy apparitions and guide others into miraculous experiences. Contrarily, she was born to a family that experiences hardships and a great deal of misfortunes. Her family loses their money through bad investments and kind-heartedness, three of her siblings die at birth, and her father passes away leaving the family to fend for themselves. It almost seems as if the family is "destined to relive the fate of Job".1 Like Job in the bible, they experience many trials and tribulations, but hold steadfast to their beliefs. Little did the Soubouris family know that Bernadette would become a saint loved and revered by thousands in the Catholic Church. Bernadette will become a subject of controversy to some, being tested by powers of authority in the church and community, but is able to prove herself true and sane through her unyielding faith. The apparitions that would change Bernadette’s life and cause others to question her integrity and sanity first appear to her on February of 1858. Bernadette, her sister Toinette, and a friend, Jeanne Abadie go out to find wood the grotto. Although Bernadette’s mother objects to her going out in the cold weather due to her asthma, Bernadette pleads and wins her way. While out searching for wood in the grotto, Bernadette hears a gust of wind but nothing is moving. She goes to investigate and reports seeing a "gentle light" which continues to brighten.2 Next, she sees an apparition of a girl or young lady dressed in white smiling at her. The apparition first causes Bernadette to doubt what she is seeing is real, but she soon realizes that it is. When that apparition ends, she has a feeling of happiness and continues about the task, perplexed to what she has just experienced. Bernadette later confides the secret of the apparition to Toinette, but Toinette betrays her and tells their mother of what Bernadette had witnessed. The mother is disturbed and doubtful of Bernadette’s vision, and forbids her to go back to the grotto again. The father feels the same, but also feels that the family, which is already experiencing a time of hardship, would be vulnerable to ridicule if Bernadette’s story were to get out.

Dar es Salaam Essay

Education according to Nyerere (1967), refers to the transmission from one generation to the next the accumulated wisdom and knowledge of the society and to prepare young people for their future membership of the society and their active participation in its development. In other way it can be defined as a process of teaching, training and learning especially in schools or colleges to improve knowledge and develop skills. (Oxford Advanced learners Dictionary, 6th Edition). Education is the process of acquiring and developing desirable knowledge, specific skills, positive attitudes and values. (Thungu, J. et al, 2010) History is the study of the records of all past human experiences, as defined by a number of historians. It is concerned with political, social, economic, scientific, technological and cultural which have shaped and given birth to mankind. History of education can be defined as the study of the past development of educational systems, theories and institutions within the general historical framework of political, social, economic, scientific, technological and cultural change. (Thungu, J.et al, 2010) REASONS WHY STUDENTS’ TEACHRERS’ STUDY HISTORY OF EDUCATION First of all, studying history of education helps teachers to be in improving quality of education and strengthen professional competence. Studying history of education prepares teachers to explore and critically examine alternatives education theories, practices and culture so as to objectively determine what is acceptable. (Thungu, J. et al, 2010) Likewise, past experience help teachers to be to influence current decisions today. History of education helps teachers to be to improve decision making and judgment. Through it both good and bad examples of decision are given. History of education offers the opportunity from past example of the others through which formulation of policies to suit the current education systems are made. Moreover, helps to draw comparison of different educational ideas and to show the development of various educational theories and practices in educational context. Through comparison one is able to show the development of a particular theory and practice in historical context and demonstrates a particular condition out, which such a theory arose, the specific function that a practice was intended to serve. (Thungu, J, et al, 2010) History of education provides the opportunity to see how society has changed over centuries. It provides a better understanding of people and culture. Tanzania in particular, education system has been changing from time to time as for instance objectives of indigenous education are different from the post colonial era. Through it, teacher to be can be able to show the difference objectives of education basing on different generation. (http//:www. wikipedia. history of education/) Helps to cultivate the art of self expression, communication, inquiry, objective thinking and ability to judge on the side of the teachers to be. It enables in the developing the attitude of mind that distinguish the educated person, the habit of skepticism and criticism of thinking with perspective and objective of judging what is good or bad, as well as weighing the pros and cons. (Thungu, J. et al. 2010) Studying history of education enables student- teachers in choosing suitable methods and strategies when in classroom environment or context. Student-teachers to be in good position to avoid static methods of teaching and learning, at the same time theory improve the tradition methods to match with current situation. (http//:www. wikipedia. history of education/) Also, it exposes the student-teachers to other discipline such as history, Christian religion education, oral literature, sociology and psychology. This helps in enriching the analysis of important educational ideas. (Thungu, J. et al, 2010) It enables student-teachers in integrating both theoretical and practical education. Understanding the context of historical events engender the spirit of realism. Through various education theories creates or build good basis in implementation of curriculum. (Thungu, J. et al 2010) Then, it helps in establishing the sound knowledge and skills set in which teachers will be able to build as they are exposed to different life experiences. For instance, having studied a history of  education in a certain society, a student-teacher will be in a good position to handle the students of that society effectively and efficiently. (http//:www. wikipedia. history of education/) Studying history of education helps student-teachers to translate information and judgment, experience and wisdom into relevant knowledge that a student can understand, retain and pass to others. Generally, Studying history of education for the teachers to be is of great importance to their prospects of teaching. History of education is part and parcel of the teaching profession, if a teacher wants to be effective and efficient. REFERENCES http//:www. wikipedia. history of education/ 13th, Jan, 2011; 11:08 am Ishumi, A. G. M. , (1978), Education and Development, Dar es Salaam: National Printing Company Limited. Lema, E. et al (2004), Nyerere on Education, Dar es Salaam: Oxford University Press Mushi, A. K. (2009), History and Development of Education in Tanzania, Dar es Salaam: Dar es Salaam University Press Oxford Advanced Learner’s Dictionary, 6th edition, (2000). Thungu, J. et al (2010), Mastering PTE Education, Nairobi: Oxford University Press

Magazine articles Essay

This paper summarizes two articles related to physics. One, written by Appell David, discussing the possibility of our planet Earth, being engulfed by sun, eventually. Second, is a news item, on the largest Neutrino Telescopic being built at the south Pole. Both articles have appeared in the magazine, ‘Science Daily’. In the first article, the writer claims that the scientific community believes that the sun is expanding making itself more brighter. After billions of years, it would expand so much that it would engulf earth. To be precise, â€Å"About 7. 6 billion years from now, the sun will reach its maximum size as a red giant: its surface will extend beyond Earth’s orbit today by 20 percent and will shine 3,000 times brighter. In its final stage, the sun will collapse into a white dwarf †. ( David Appell) This theory was disagreed on the basis that, as Sun expands, it will be loosing on its mass, and due that the gravitation force will also be reduced. Hence, as the gravitation force reduces, Earth will be drifting away from Sun, and hence, maybe able to escape the engulfment. However, recent calculations, based on the perturbation theory, released by Italy’s National Institute of Nuclear Physics, by Lorenzo Lorio, tend to agree with this theory. The factor that tends credibility to his argument is not his number game, but his statement that as Sun loses mass and expands, its rotation must also slow down. This is known as angular momentum, in simple terms. Due to this angular momentum, there will be a huge tidal bow on sun’s surface, and its gravitational pull will engulf Earth. Hence, all celestial bodies, within a distance of 1. 5 AU will be engulfed. This article throws a new light on our futuristic cosmic vision, using principle of physics, which quite old. Now, the concept of angular momentum, can be used to depict the future of celestial bodies also. This was not the case so far. The second article is a news report, on work being done University of Delaware, in the South pole, regarding erection of world’s largest neutrino telescope. Neutrino, is one of the fundamental constituents of matter, they have no charge and interact very weakly, so they can travel millions of miles through space. They can pass through planets also. The working principle of this telescope is radically different from the conventional ones. â€Å"consists of kilometer-long strings of 60 optical detectors frozen more than a mile deep in the Antarctic ice like beads on a necklace. Atop each string of deep detectors sits a pair of 600-gallon Ice-Top tanks, each containing two optical detectors†. (Science news) The ice-top detectors measure the particles that are generated by the high-energy cosmic rays that are continuously being showered from the cosmos, towards earth. Whenever a flash of light is detected, the nearby laboratory receives the communication, and its genesis is traced. This genesis could be way an exploding star or a the black hole. The learning derived from this news report is the drastic pace at which research methods are changing and being innovated upon. This new research method, of mounting a telescope beneath the ocean, may change the definition of telescope also, because, conventionally. , a telescope is a instrument on the surface of Earth, facing the skies !!! It also reminds us of the never ending human thirst for acquisition of knowledge, in all spheres, including the terrestrial space. To quench this thirst, he constantly keeps on deriving and experimenting with new means and methods. Renaissance, and the subsequent development of subordinate equipment systems, ahs changed the very way we live our lives !!! References: 1) Appell David, ( September 2008), â€Å" The sun will eventually engulf Earth-maybe†, retrieved on 11 December 2008 from : < http://www. sciam. com/article. cfm? id=the-sun-will-eventually-engulf-earth- maybe> 2) Science news, ( 11 December 2008) Building world’s largest Neutrino Telescope at South Pole, Science Daily, retrieved on 12 December 2008 from: < http://www. sciencedaily. com/releases/2008/12/081209221746. htm >

Optical Fiber Corp Case Analysis Essays

Optical Fiber Corp Case Analysis Essays Optical Fiber Corp Case Analysis Essay Optical Fiber Corp Case Analysis Essay Case Analysis: Optical Fiber Corporation Introduction Optical Fiber Corporation (OFC) is a financially successful, albeit relatively small manufacturer of multimode optical fibers. The company was founded in 1990. The founders were able to enter the market largely on the basis of acquiring patent licenses from larger optical fiber firms. These licenses restricted competition between the entities and provided OFC with instant access to optical fiber technology. In return, OFC’s customer base is limited by the license agreements and royalties of 7% on sales of licensed products (recently renegotiated to 9%) are paid to the licensors. Despite these handicaps the firm has grown in size and profitability. OFC makes several types of multimode optical fiber including specialty niche products they have developed outside of any license agreements. All customers are cable manufacturers that convert the fibers to optical fiber cable. Three such firms account for over 70% of OFC’s revenues. Focusing on customer service, quality and product design and process improvements has proved a winning business model to date. OFC now faces a variety of challenges including the expiration of many of the patents that afford most of its profits. This raises the real possibility of new competitors in the market. Further, while in the past multimode and single mode optical fibers have generally been used for data communications and telecommunications respectively and as such were not in direct competition with each other, the advent of cheaper manufacturing processes for single mode fibers coupled with their inherent ability to transmit data more efficiently over longer distances may make them a more appealing choice for some of the uses that historically have favored multimode fibers. OFC is at now at a crossroads where they must decide if they are to stay in the multimode fiber business only, begin producing single mode fibers as well, or even enter the cabling business with a forward integration strategy. Competition in the Optical Fiber Industry The optical fiber industry is perhaps best considered as two industries that are closely related, the multimode fiber and the single mode fiber industries. The multimode industry in which OFC specializes is very competitive. The United States’ 2001 total optical fiber market was approximately 3. 5 million kilometers only 330 thousand of which was multimode. The value of the multimode market was $65 million that year, only a fifth that of the single mode market. Within the multimode market and a number of fiber manufacturers. The main rivals for OFC are the two licensors to whom they pay royalties. These firms are considerably larger and have greater resources with which to compete. Further, they have a competitive advantage in that they are the recipients of royalty payments rather than the firm making those payments. Also they are in a position to control the extent of OFC’s market penetration at least with respect to their licensed products. OFC has responded by creating high quality products and providing exceptional customer service. In addition, OFC has made improvements to the basic design of some of the licensed fibers making them, in a real sense new products. The R and D department at OFC has also been successful at developing new and less expensive manufacturing processes, which has helped to offset the added overhead of the royalty payments. Finally, OFC has developed specialty fibers with medical, aircraft, aerospace and extreme environment applications. These new fibers will not be subject to royalty payments, competition from new entrants until patents expire years in the future, and generally afford higher profit margins than other optical fiber products. New entrants to the market are a threat to OFC and all other fiber producers. New firms must contend with the high capitalization costs of this technologically demanding and exacting industry. One of the costs of optical fiber production is the R and D required to bring successful products to market. Between 1999 and 2007 the patents for many of the basic fibers produced by OFC and its licensors will expire. New firms entering the market will be free to produce the products once protected under those patents without having incurred any R and D costs. These firms will also be free from royalty payments to licensors or any restrictive covenants such as those under which OFC operates. The industry in general, and OFC in particular, must contend with the purchasing power of its buyers. Optical fiber is converted into optical fiber cable. In the United States there are twenty companies that perform this function. OFC sells over 70% of their fiber to just three. The loss of any of these accounts could be devastating for OFC and places them in a weak position when negotiating prices, at least when the products are those which are readily available from other multimode fiber producers. It is doubtful that switching costs would be high for buyers. Favoring OFC and the optical fiber market are the projections for increased demand for multimode optical fibers at least through the mid 2000’s. Sources of increased demand for multimode fiber are anticipated to include: cable TV, undersea cables, local area networks (LAN) as well as general data communications growth such as computer uses. As noted the single mode optical fiber market is much larger than the multimode market. It too, is expected to see significant growth over the next several years. Single mode fibers have the advantage of efficiently transmitting data over long distances, faster transmission rates and other desirable optical properties but until recently have been more expensive to produce. The advent of cheaper production methods will allow single mode fibers to enter markets that were once dominated by multimode fibers. Production of these fibers requires expensive specialized manufacturing equipment and a significant commitment to R and D. The industry includes one of the OFC licensors. Substitute products for single mode fibers include microwaves, and satellites for telecommunications. Impact seems limited. Copper wire can be used as a substitute for the fiber-to-home and fiber-to-curb applications of either multimode or single mode fibers but by the mid 2000’s the lowered cost of production of single mode fibers will likely make this the preferred choice for these functions. Finally, it should be noted that suppliers are unlikely to exert competitive forces on the fiber optics markets. The materials used in the production of fibers are commodities of low value such as glass, certain gases and oxide particles. OFC Strengths OFC has many strengths. The firm is financially strong with record sales and earnings for the last year as well as increased manufacturing capacity. Furthermore, there was a $20 million backlog for optical fibers in the last year and orders are increasing. There was net income of $6. 1million on revenue of $48. million in 2002. The Quick Ratio, a measure of a firm’s ability to meet short-term debt obligations (Current Assets – Inventories)/Current Liabilities = ($31. 0m $6. 6m)/$12. 5 = 2. 0 is very solid. Return on equity (Net Income/Equity) = $6. 1m/$44. 0m = 13. 9% is also very impressive. OFC has developed new specialty products for medical, military, commercial aircraft, aerospace and severe environment uses. These are likely to receive patents and will not require royalty payments and will be protected from competitors for years to come. The firm has a variety of options to confront the challenges of the changing market place. OFC has patent licenses to produce optical cables that would allow for forward integration if they chose to move in that direction. Engineers at OFC have been able to find new ways to produce old products more efficiently reducing production costs. They have also developed adaptations of existing products to create new and unique demands for those products. OFC is in an industry that is expected to enjoy strong growth for at least the next several years. That demand will come from a variety of industries adding stability to the market. The equipment needed to produce optical fiber is expensive and the expertise demanding creating, a relative barrier to entry. Copper wire as a substitute is relatively expensive and as technological advances decrease the cost of optical fibers copper will become a non-entity. Perhaps most importantly, OFC has a strong reputation for quality, service and competitive pricing. OFC Weaknesses OFC is a small company. They were only able to enter the market by virtue of other firms’ products and license agreements. Those licenses have protected OFC from competition but have also limited the scope of its customer base and added significant fixed costs in royalty payments. Royalties will now increase to 9% (after paying a one time $3 million fee) on 85% of sales. Furthermore, while OFC is paying royalties to use these patents new entrants may soon be competing as patents expire. These firms will have essentially no R and D expense and of course no royalty payments potentially allowing them to produce at costs below those of OFC. OFC must also contend with a limited number of buyers. Over 70% of sales are to just three cable producers. The ability of OFC to increase prices to these large purchasers is doubtful. If even one of these customers were lost to an alternative fiber optic producer the effect on OFC could be dramatic. OFC operates in a competitive industry that will become more so with time. Copper wire manufacturers will turn to optical cable production to stay relevant. Overseas producers, already sources of competition to OFC, are likely to play a larger role in the future. Finally, OFC’s success has been built on quality, service and innovation. One or more competitor can potentially offer all of these. OFC’s Core Competencies OFC manufactures multimode, high quality optical fiber for cabling companies that convert that fiber into cable for a variety of data communications uses. The firm has a reputation for low prices and excellent customer service. Much of their success can be attributed to their R and D program, which has developed cost saving production technologies as well as product innovations. More recently, OFC has shown itself to be an innovator, developing entirely new multimode optical fiber products that fill a variety of unique niche functions. To continue producing and selling multimode optical fiber successfully, OFC needs to prepare for increased competition as patent protections expire. As new entrants begin producing many of the higher volume OFC products, likely at lower cost given their lack of R and D and royalty expenses, OFC will need to spend additional resources on developing decreased costs of production if they are to continue selling those products profitably. They will need to maintain their focus on quality and customer service. In part that will require continued product testing. They may wish to explore, however, if testing 100% of products as is current policy is necessary or if testing samples from each batch would serve as well and save money. OFC will need to continue to support R and D to develop new products and patentable improvements on existing ones. Options Available for Growth Pursuit of Niche Markets OFC has already demonstrated an ability to develop marketable niche multimode fibers. Previously created are fibers able to withstand high radiation nvironments for nuclear reactor and military applications, a fiber that can tolerate deep underwater submersion and a third tolerant of high heat conditions. They have also successfully experimented with a fiber capable of transmitting UV light and another with unique medical and scientific uses. To continue their development program for specialty fibers will require annual R and D spending increases of $400,000 and an additional annual expenditure for three new staff totaling $325,000. Outside firms can be hired to handle sales for 10% commissions. When sales volumes are adequate, salaried OFC employees can be used instead. The calculation as to when this makes financial sense for the firm is simple; when 10% of sales exceed the salary and benefit expenses of the needed in-house sales force then sales should become an OFC operation. The advantage of niche products is the lack of competition and relatively higher margins. Develop Single Mode Fiber Capacity OFC could choose to enter the much larger single mode fiber market. It is estimated that this will require a capital investment of $4 million for new plant and equipment. It will take a year for the new facilities to be operational. There will also be a reported one time R and D expense of $2. 5 million. This is a first year expense so it cannot be capitalized. It can reasonably be assumed that there will be additional R and D expenses going forward although presumably these would be considerably lower than the initial expense. Entering the single mode market places OFC in competition with larger firms than it currently faces with greater resources to sell products with thinner margins and would divert OFC resources from their core business functions. Forward Integration A third option for OFC is to produce optical cable. The required patent licenses are available. Two options for this forward integration strategy exist. OFC can commit $5 million in capital investments and plan on spending an additional $500,000 annually for R and D or they can simply purchase a cabling company for an estimated $10 – 15 million in capital expenditure. There is currently an excess supply of cable and cabling firms and several are in danger of bankruptcy and so an acquisition should be feasible. Forward integration raises several concerns. Regardless of the approach taken, entering the fiber optic cable business will be expensive for OFC. This is a market that is already experiencing an excess of capacity so it can be assumed that at least for some time to come profits in the cabling industry will be squeezed. This is not a core business function of OFC but to pursue cable production will be so expensive as to necessarily draw resources away from some of the firm’s core activities, activities that are likely to be more profitable and entail less financial risk. Finally, one needs to consider that all of OFC’s customers are cable producers. If OFC enters this market they will become a competitor of their customers. It seems highly probable that at least some of these optical fiber buyers will respond in a retaliatory manner and switch to alternate suppliers. Most of OFC’s products are not unique and can be supplied by their licensors. The three large buyers would seem in a particularly strong position to adversely respond to any entry into the cabling market by OFC. OFC Policy Statement In choosing a direction for the future growth of OFC several considerations should be kept in mind. First, OFC has been successful in large part because of its focus on quality. Any efforts at growth should not come at the expense of producing high quality products. Second, the firm must continue to provide a high level of customer service. This should include responsiveness to customers’ needs for new products and product features when those offerings are commensurate with the firm’s vision, available or attainable expertise and when economically viable. Finally, the firm should continue to fund R and D efforts to allow for a continuous pipeline of new products and improvements to existing ones in an effort to maintain a unique competitive position in the market. OFC has been successful in competing against larger firms by avoiding head to head competition. Initially this was accomplished through license agreements alone. Later, the firm was able to create unique improvements to existing products and processes that gave it an advantage. Most recently OFC has created unique patentable products. These represent three different ways of avoiding direct competition. Despite their growth, OFC remains a relatively small firm in the optical fiber space and should continue to eschew direct competition when possible, realizing that the market is dominated by larger and better-funded firms. Recommendations OFC should stay out of the cable producing business. This market is the least profitable, most expensive to enter and likely to have the lowest return on investment. It is also likely to result in retaliation by current customers and reduced sales. The single mode market is much larger than the multimode market but as a consequence will bring OFC in contact with larger firms that already have the equipment and knowledge base to produce these products. A small firm with limited resources should not leave its core competencies behind to take on firms that are already in place. OFC needs to continue to make niche products whether they are improvements on old multimode fibers or new fibers with unique properties and functions. This firm will never be a big player in the highly competitive optical fiber industry, they arrived too late and don’t have the capital to displace the dominant firms. Given that projections are for most of the increased demand for optical fibers to occur through the mid to late 2000’s OFC may want to watch for an opportune time to sell to one of these larger entities, perhaps a single mode fiber producer to whom the OFC product line would prove complimentary.

Easy Science Fair Projects

Easy Science Fair Projects Science fair projects dont have to be complicated. The trick to creating a  simple science fair project is choosing  a project idea that uses easy-to-find materials and requires little time. The  science projects  listed below fit the bill. You can create most without any supplies or with common items you have in your house, garage, or classroom. The projects are sectioned by topic: Each one is topped by one or two questions and fully explained in two to four sentences.   The Body and Senses The human body is a great platform for creating easy science projects. The ability to breath, taste, smell and hear all are great starting points as the ideas in this section demonstrate. Does age make a difference in lung capacity? Does gender? Does smoking versus nonsmoking? Have different people blow up a balloon as much as they can, measure the balloon to calculate the volume of air, and analyze the data.Which sense is better at helping you identify food, taste or smell?  Cube produce with a similar texture (or mash it), blindfold your test subject  and ask him to identify the food based on how it smells. Switch the order of the foods and have your subject guess what each is according to how it tastes. Try this with different types of meat, too.Does listening to music while taking a test affect performance? Does the type of music make a difference?  Set this up by having your subject take tests of comparable difficulty with and without music or with different types of music playing. Water and Other Liquids Fizzy soft drinks make great props for simple science projects, as do milk, juice, oil, and even plain old water.   Which carbonated soft drink stays fizzy the longest? Set your sodas on the counter and see how long they produce bubbles.Which uses more water, a bath or a shower? Stop the drain, take a bath, and then take a shower. You can mark the tub if you want a simple more-less comparison or break out the measuring cup if you want to know exactly how much water you used.Which liquids prevent seed germinations? Try sprouting seeds (uncooked beans from the grocery store will work) in various liquids, such as tap water, milk, cola, juice, or oil. The Weather and Heat The weather is always a sure bet for an easy science project, as is the concept of heat. All you need to perform the projects in this section are a thermometer, a barometer, and a common material. Can you forecast the weather yourself? Dont listen to the weather report (but do recruit someone else to record the forecasts). Use simple instruments such as a thermometer and barometer and look at the sky to predict the weather. Compare your predictions with those made by the weather service.Which color of material heats the quickest and cools the quickest? Get different colors of the same type of material and a thermometer. Which heats more quickly on a sunny day? Which cools more quickly? Or are they the same?

How do Airplanes Fly Essay Example | Topics and Well Written Essays - 1750 words

How do Airplanes Fly - Essay Example According to the research findings air keeps speeding up as the pressure starts lowering which is the reason why a plane keeps going up as the air speed becomes stronger and faster over the top of the huge plane wings as a result of which a region of low pressure is created. As the air goes faster and a region of low pressure is created, the wings of an airplane generate lift and movement is made up through the thin air. It is no secret that humans have always remained interested in aerodynamics which is why two American men widely known as the Wright brothers managed in inventing the world’s first airplane after conducting their experiments at length using the aerodynamic principles. As mentioned before, control forms the most crucial factor when analyzing the flying process and though the Wright brothers were not the first to be involved in the experimental aircraft, still they have the honor to be the first people to invent control necessary for managing the aircraft balanc e. The concept of fixed-wing powered flight was totally impossible before the Wright brothers invented aircraft controls and made the first fully controlled, balanced, and powered flight, thus bringing a turning point in the history. The most important part of the invention undoubtedly was the three-axis control which helped immensely in lifting the airplane from the ground up into the air. The job of the three-axis control was to help the pilot in steering the jet in an appropriate manner and maintain its control in a way that the flight would remain successful and uninterrupted. Now the use of the three-axis control to steer the aircraft and maintain its equilibrium has become a standard and a firm principle in the flying process. Same goes for the fixed-wing aircraft of all other kinds where the tool of three-axis control is still used essentially. The concept of heavier-than-air human flight was totally unimaginable before the aerodynamic principles were applied practically. Mos t of the flight problems used to occur because there was no flight control in those days when engineers and researchers did not know much about exercising control over the aircraft balance. But, with explanation provided by the Wright brothers regarding the flight control options and methods, most of the flight problems got resolved as a very reliable way of pilot control was shown to the world through the three-axis control. Actually the main mistake made by earlier aeronautical engineers and flying enthusiasts was that the main emphasis was again and again laid on designing and

The killing of US citizen Anwar al Awlaki in Yemen Research Paper

The killing of US citizen Anwar al Awlaki in Yemen - Research Paper Example President Obama sought to justify the killing by stating that Anwar and his Al-Qaeda affiliates guided a failed trial or attempt to bomb an airplane in December 2009 during Christmas celebrations. Further, the president stated that Anwar also directed a failed trial to bomb an American cargo aircraft in 2010 (CBSNEWS.Com, 2012). The killing of Anwar al-Alwaki by a missile assault elicited a heated debate on the U.S justification of using lethal force against American citizens. For the first time since the end of American civil war, the U.S government had conducted an intentional and deliberate killing or murder of an American resident or citizen as a wartime foe and in absence of trial. The American government tried to keep the matter a secret but the choice to hunt and murder Anwar became an issue of public debate and scrutiny. Some American wondered the limitation of the powers of the president if he can order the killing of Americans abroad based on secret intelligence. It is significant to note that the killings of Anwar in Yemen brought in new information about the intelligence, military and legal challenges that the U.S government faced. This is because it shows the risks or perils of war, depending on missile strike from drone rarely recognized by the U.S citizens and intricate justifications written for only a selected few officials to read (The New Times, 2013). It is believed that Anwar al-Alwaki and Samir Khan who killed in the drone strike were al-Qaeda operational leader in Yemen. The two were U.S citizens who had never been accused by the American government nor indicted with any crime. The secrecy behind such drone strikes emerged as major issue because of the legal and ethical issues involved in the killings (Wilson Center, 2012). Information from the U.S department of Justice asserted that the drone missile

International business environment Case Study Example | Topics and Well Written Essays - 250 words

International business environment - Case Study Example These changes in the external economic environment meant that McDonald’s had to adapt to the local conditions where shortages were the order of the day, prices were controlled by the government, and inefficiency was the hallmark of the economic system and finally, challenges in procurement of raw materials for its products. Since Russia went through the stages described above, McDonald’s had to reorient its strategy to meet the challenges posed by these changes in the external environment which impacted the operations of its stores in Russia. Further, with price control and rationing of raw materials, McDonald’s had to cope with uncertainty in procurement which pushes up costs but the end user price remains the same for its finished products. Finally, working with government officials presented challenges of its own which meant that the way in which managers at McDonald’s dealt with government officials impacted its operations as well. These are some aspec ts of the external economic environment which impacted the operations of McDonald’s in

Maslow and Hertzbergs Theories of Motivation

Maslow and Hertzbergs Theories of Motivation There are two types of motivational theories, process and content theory. Maslow was extremely clear to emphasize that organisations should, within reasons carry out all they can to satisfy needs of all levels in an organisation; whether, considering teams, departments or individuals. (Fincham et. al.(2005)).  He also recognised the problem involving this idea, Fincham (2005) states it is hard for us to go backward psychologically A theory which offered a number of predictions about what motivates people in societies offering relatively full employment, when jobs are scarce; employees are motivated solely by deficiency needs. (Fincham and Rhodes, page 197) Real introduction Motivation has increased in popularity over the past era, determining organisational behaviour; theories of motivation are necessary in ensuring comprehensive and promising organisational activities. This essay explores the importance, similarities and differences of motivational theories concentrating specifically on Maslows and Hertzbergs theory; also the essay investigates how team leaders might exercise the two theories to motivate their teams in an organisational setting. Hallway (1991) reveals that by the 1960s motivation became the central concept through which to understand job satisfaction. Motivational theories are divided into two different categories; termed content and process theories. Both Maslows and Hertzbergs theories are in the content category; content theories assume that all individuals possess the same sets of needs (Fincham et al. 2005). Although, Maslows and Hertzbergs theories are both in the content category, both have similarities and differences; it is ex tremely important to investigate both theorys uniqueness and variations. Fincham et al (2005) agues that Maslow was extremely clear to emphasize that organisations and management should, within reasons carry out all they can to satisfy needs of all levels in an organisation; whether, considering teams, departments or individuals. It is extremely important to understand how team leaders can use Maslows and Hertzbergs theories of motivation, in creating; high-quality structured organised and incentivised individuals. Equally, both theories have some relationships between them for instance, the two psychologist categorised ideas into divisions. For example, Hertzberg divided his idea into two factors termed hygiene factor and motivator factor. On the other hand, Abraham Maslow in addition divided the theory into a progression pyramid expressed as deficiency needs and the higher-order needs. Consequently, deficiency needs must be met in order to motivate employees, deficiency needs are similar to hygiene factor, and however the motivators of Hertzberg are likewise similar to Maslows higher-order needs. Furthermore, team leaders must be extremely conscious of the long term objectives and aims of constructing such theories. One purpose of motivation theories is to encourage organisations to respect the feeling and needs of the workforce; there are many ways and methods to satisfy individuals. For instance, according to Hertzberg, providing employees with good working environment; organisations will g radually observe the impact of the motivator factor (after fulfilling the hygiene factor) through the quality of work and productivity. Ultimately, this suggests when employees are enjoying quality working environment, subsequently productivity will increase enormously. Fincham et al (2005) quotes the presence of motivators in a workplace caused enduring states of motivation in employees. Consequently, Hygiene factors normally produce acceptable work environment but not increased in satisfaction. Similarly, Maslow firmly believes that deficiency needs must be met before expecting fully motivated team; deficiency needs consists of three concepts of human necessitate which are Physiological needs (such as environment), safety needs (job security) and social needs such as belonging and love. Fincham et al (2005) clearly demonstrate that the theory is sending strong messages that when jobs are readily available, pay is adequate, and there is a sense of job security, deficiency needs are easily satisfied. As deficiency needs are fulfilled by an employer, the progression in the hierarchy is essential this is because when physiological and security needs are met, this will construct social needs an exceptionally important motivator; team leaders should invest in social aspects of needs this is because an individuals tends to feel odd in a new team; social enhancement is very important to organisations since acknowledgment of the workforce is classed as an incentive; therefore Hertzb ergs motivator factor (recognition) is satisfied. Moreover, recognition is the acknowledgement of someone for doing creditable job nevertheless, motivation theory encourages team leaders to always appreciate team members contribution and therefore close relationship between the two(team member and leader) must be familiarised. Hayes (1997) stresses the necessitate of relationship combination between the team leader and the team, for example, by recognising an individuals needs for support and provision, a team leader is able to engage the provision of training in new skills, giving an individual time off after a demanding period at the workplace and or simply providing emotional support to them. Achieving the above will lead to a teams triumph (achievement) similarly providing team members with feedback on their progress will enhance an individuals confidence to acknowledge their full potential and to attain more. Similarities Hertzberg et al.1959. Hertzberg- psychologist categorised their theories into to category of their own, Hertzberg has split his theory into two factors, he called it hygiene and motivator factor. Whereas, Maslow called his hierarchy of needs, the deficiency needs and the higher-order needs. Maslow Similarity: the theory explains when jobs are readily available, pay is adequate, and there is degree of job security, deficiency needs are easily satisfied (Fincham et al. page 197). As deficiency needs are fulfilled by an employer, the progression in the hierarchy is essential this is because when physiological and security needs are met, this will make social needs an extremely important motivator. Firstly deficiency needs must be met in order to motivate employees, the deficiency needs are similar to hygiene factor, and however the motivators of Hertzberg are likewise similar to Maslows higher-order needs. (Own writing) Both theory did not include monetary reward is a motivator; Maslow defines salary as a norm, whereas Hertzberg referred salary as a hygiene factor which only stops dissatisfaction of employees but do not motivates them. For example, Hertzberg (1972) located salary in the hygiene factor. (Fincham et al. page 195:200, (2005)) it is important to consider the role of non-financial rewards and recognition play in motivating staff. Differences Main difference- psychologist Hertzbergs first account of his theory was that it made the proposals easily testable (major difference between the two psychologists accounts). (Page 199 Fincham, (2005)) Possible difference from Maslow theory: although Maslow has described how the constructs could be measured but the process he has set out were unclear because the complexity of the description (cannot be easily measured which made it difficult for anyone to follow). Fincham et al. (p 198, (2005)) states the operational definitions of the need constructs or other variables such as prepotency were not always clear. And so measurement of them was invariably problematic (Maslow did describe how the constructs might be measured but the process he set out was extremely complex and never followed by anyone) Although, Hertzberg theory illustrate how employers can motivate their employees, Hertzberg goes further than that, he also described how jobs can be changed to gain well-motivated workforce for the long run. (Fincham et al. P200, (2005)) How can a team leader motivate his team? Herzberg motivators- the presence of motivators in a workplace caused enduring states of motivation in employees (Fincham et al. Page 199, (2005)) Subsequently, Hygiene factors normally produce acceptable work environment but not increased in satisfaction. 09.11.2010 written By the 1960s motivation had become the central concept through which to understand job satisfaction. (Page 97,work psychology and organisational behaviour, Wendy Hallway,1991) Team leader can motivate workers by offering them intrinsic reward. Herzterg believes the only way to motivate employees is to give them challenging work in which employees can assume responsibility. According to Hertzbergs two factor theory, giving employees good working environment, team leaders will eventually notice the impact of this factor through the quality of work and productivity(own writing) According to Hertzberg and Maslow individuals are motivated in certain ways, for example Hertzberg has indicated how job redesigned can incorporate more motivation. Ways of motivating employees according to Hertzberg motivator factor: Responsibility by increasing employees autonomy (independence) while retaining accountability, employees will feel that they possess responsibly which allows them to achieve more. Accountability- increasing accountability of employees for their own work will motivate them by recognising them. Recognition -giving employees feedback on their work enhances an individual confidence. Hayes (1997) stresses the necessitate of relationship combination between the team leader and the team, for example, by recognising an individuals desires for support and provision, a team leader is able to engage the provision of training in new skills, giving an individual time off after a demanding period at the workplace and or simply providing emotional support to them. Achieving the above motivator (Hertzbergs motivator factor) will lead to teams triumph (achievement). Promotion- Achievement- assigning individuals specific and specialised tasks enhances the expertise of an employee. Above are motivators of Hertzberg theory of motivation, Hertzberg (1972) believes these motivators contributes to development and promotes psychological growth. Consequently, in Maslows higher-order needs, he includes self esteem and self actualisation, Maslow firmly believes that these needs will promote an individual full potential. Stress is the cause of many illnesses whether psychological or physical illness, for example, Parkinson et al (1995) have stressed out that research on stress had revealed the cause of psychological illnesses. Motivating employees, team leaders are able reduce the occurrence of stress, stress is mainly caused when a job or the role of an employee is repetitive or is lacking variety. Employees prefer to use variety of skills but when a job is repetitive, limited skills are been consumed which causes stress amongst employees. Fincham et al. (2005) , demonstrates the level of stimulation a job provides is likewise associated with the amount of stress it can cause employees to experience. Even though it is possible to contradict and criticize this finding, some believe routine work is common in some workplaces. Individuals have a tendency to be uninspired by repetitive and lack of variety in work, consequently team leader can motivate their team using Maslow and Hertzbergs theory of motivation. There are many ways and methods of motivating employees, one example rotating roles between individuals will result in a significantly high motivation. According to Hollway (1991) there were various attempts that have been applied since the first world war to solve the problems caused by repetitive jobs, Walker (1950) quoted in Hollway (1991) mentions within industry a variety of devices have been tried for a relief of monotony in highly simplified, repetitive operationintroduction of rest pauses, music in the workshop and the grouping of workers into competitive teams. Although using music in the workshop can be quite interesting for some employees, others will argue that not everybody can be motivated by music, instead music can also bee moderately stressful.